Disney came to Target with an opportunity to sponsor their popular fan convention, D23EXPO. Target wanted to provide guests an exclusive experience, outside of typical sponsorship activations, that would truly enhance the brand. We imagined and produced an experience that both celebrated the history of animation, and also allowed guests to participate in and create their own commemorative D23EXPO gift. The idea centered around the zoetrope, one of several pre-film animation devices that Walt Disney himself spoke about in his TV Special “The Story of the Animated Drawing.” We created the booth to look like a giant zoetrope for guests to enter.